iUSCAN

iUSCAN had expertise, partnerships, and a clear mission—but no digital home. I created a unified identity and information architecture that serves medical professionals, patients, and institutional partners.

Client

iUSCAN

Timeline

2024

Services

Brand Refresh & Web Design

Website

iuscan.org ↗

From scattered to unified

They existed everywhere except online. Now they have a home.

iUSCAN homepage hero section with mission statement

A logo that scales

The identity works everywhere. Full lockup with tagline for institutional contexts. Standalone for web. Icon-only for apps and quick reference. Even iUSMonthly uses the same visual language. One system, infinite applications.

Architecture for three audiences

One platform serving gastroenterologists, patients, and institutional partners. The navigation anticipates who's visiting: Education & Certification for clinicians, For Patients for those living with IBD, Partner With Us for institutions. Each finds what they need without friction.

iUSCAN website showing navigation structure for multiple audiences

Making credibility visible

Prioritized mission first, then team, then timeline, then resources. Leadership profiles live in depth, not on the homepage. Partnerships appear early to signal institutional backing. Complexity organized, not hidden.