Codesmith
Codesmith's website felt corporate and disconnected from its diverse community. After their brand refresh (fresh colors, custom illustrations, retro-futuristic vibe), I extended the system across decks, books, social, flyers, and their founder site. The goal: translate their new identity into materials that felt warm and authentic.
Client
Codesmith
Timeline
June 2024 - March 2025
Services
Brand & Web Design
Starting point
Before the redesign, the site did its job, but it didn't feel like Codesmith. Corporate, static, and forgettable. Students struggled to find essentials like free resources, events, and clear program information, and the navigation left them more frustrated than curious
Community
I was once asked to describe this project in three words. My answer: Community, Diversity, Trust. Community shows up across the whole site, but it's clearest in one small detail: how upcoming events went from a buried dropdown to a clear, well-designed calendar anyone could browse.
Data Storytelling
Custom illustrations by Ciaran Murphy, woven into data-driven sections like this one, turning a raw stat (55% of alumni use non-JS languages after graduating) into something visual and memorable instead of a plain chart.
Trust
Trust runs through the Codesmith Method framework itself (timeless pedagogy, frontier tech, curated community) and through the social proof woven across the site: alumni outcomes, testimonials, and a documented design system that keeps every page feeling credible, not improvised.
Extending the System
The same visual language carried across decks, social templates, print, and the founder's personal site, so the team could keep building on-brand without a designer in every loop.
Interested in collaborating?
Whether it's a specific project, a full-time role, or something experimental, let's explore it together.
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